Things we wrote.
Insights on web development, digital strategy, and the micro agency model. No fluff, no filler. Just what we actually think.
strategy / web development
Why We Built a Framework for Website Migrations (And What It Actually Looks Like)
The Essential Launch Framework is how Essential Code runs every migration and new build. Six phases, three decision points, and a process designed to prevent the most common ways website projects go wrong.
Read articleagency life / business
Why Micro Agency Beats Big 'Do-Everything' Firms
How micro agencies stay competitive by focusing on what they do best and partnering for the rest. Without the overhead of traditional agencies.
Read articleseo / ai / marketing
LLMs.txt: A Practical Guide for Marketing Teams
What llms.txt is, why it matters for your website's visibility in AI-powered search, and how marketing teams can implement it today.
Read articleagency life / partnerships
White-Label Development: Technical Strength Without Your Own Dev Team
How white-label development partnerships let design agencies offer technical services without building an in-house development team.
Read articleweb development / strategy / cms
Why Your Beautiful New Website Will Be Outdated in 6 Months
Why websites age faster than you think and what you can do to build for longevity instead of just launch day.
Read articlecontent strategy / cms / developer experience
The Invisible Time Trap: Why CMS Editor Experience Determines Success
How poor content editing experiences silently drain your team's time and why investing in editor experience pays for itself.
Read articleagency life / business
Micro Agencies: The Middle Ground Between Agency and Freelancing
What micro agencies are, why they're growing, and how they combine the best qualities of freelancers and traditional agencies.
Read articleweb development / agency life / storyblok
From B2B Applications to Website Development: A Change in Perspective
After running a B2B software agency for over a decade, I made an unexpected shift to modern web development. Here's what I learned.
Read articletechnology / cms / web development
WordPress Alternative: Modern CMS Solutions for Your Business
Why traditional CMS systems hold your business back and how modern headless architecture sets you free. A practical guide to making the switch.
Read articleproduct / strategy
Digital Offers: A Guide to Thorough Evaluation
How to evaluate software offers beyond feature lists. From understanding output vs. outcome to contract details and tech stack choices.
Read articleproduct / customer experience / digital transformation
The Essential Code Guide to Self-Service Portals
A comprehensive guide to self-service portals for smaller companies. From needs analysis to implementation and measuring success.
Read articleknowledge management / content strategy
The First Step Towards Knowledge Management: FAQs!
How a simple internal FAQ document can transform knowledge sharing in your company. Start small, scale naturally.
Read articlestrategy / digital transformation
Your Digital Future: Investment or Cost Center?
Why digital initiatives should be framed as strategic investments rather than operational costs. And how to make the case internally.
Read articlestrategy / software
The 5-Step Plan for Choosing Software for Your Business
A structured approach to evaluating and selecting the right software for your business needs. From requirements gathering to final decision.
Read articlecase study / nhost / migration
Migrating SunRocks' Insurance Platform to Nhost
How we migrated a complex insurance platform from a self-hosted Hetzner/OpenShift setup to Nhost. A real-world case study.
Read article